Reflections on the URG Automotive Recycling Conference 2023
Chris Daglis, Rob Rainwater, JC Cahill and Georgia Carver come together to provide us with insightful reflections on their experience at the URG Automotive Recycling Conference 2023.
In this episode, Chris, Rob, JC, and Georgia discussed their recent trip to the URG Conference along with The Inaugural APS Field Trip they hosted just before the conference.
They also discuss many other things including the benefits networking, the importance of marketing strategies and branding, VINmatch Pro's marketing efforts and sales training, the customer-centric approach, and the significance of effective management and culture within a facility, to name but a few……!
*Key Takeaways
The field trip provided valuable insights and learnings from visiting different facilities and engaging with industry professionals.
The experience of meeting people from different regions and backgrounds can offer unique perspectives that can be applied to one's own business.
Sharing knowledge and being transparent with competitors can help businesses to be more profitable.
The willingness of American recyclers to openly share information and advice was particularly impressive and not commonly observed in other regions.
The information exchange during the trip and the event was highly valuable for all participants, providing actionable insights for business improvement.
Every facility has its own unique characteristics shaped by the surrounding community.
Collaboration and sharing inventory through data tiering has leveled the playing field for many of the smaller facilities and improved cash flow for some businesses.
Data tearing requires a cultural shift and understanding among sales teams and within the industry. It involves a change in mindset from owning inventory to accessing and brokering parts from other recyclers. Implementing a culture of data tiering may present challenges initially, but it offers the potential to expand inventory options and improve customer satisfaction.
Brokering parts requires a cultural shift and may be challenging for some salespeople.
The success of data tiering depends on evaluating the right yards to tier from and ensuring their inventory complements yours.
Many recyclers recognize the importance of digital presence and marketing but struggle to prioritize it due to the time and resource constraints of running the business.
Building a brand and reputation through marketing efforts is essential. Nurturing customer relationships, providing value, and treating customers well contribute to brand perception and can lead to positive word-of-mouth referrals.
Investing in existing customers and building loyalty is more cost-effective than constantly acquiring new customers through Google Ads and Facebook Ads.. By nurturing through email marketing and adding value and maintaining those relationships, businesses can increase customer retention and drive repeat sales.
Effective branding extends beyond logos and visuals. It involves communicating the company's values, culture, and benefits to create a personal connection with potential employees. A strong brand can attract talent and foster a sense of belonging and purpose.
Marketing should reflect the personality and identity of the organization, including the CEO or leader. Social media and other communication channels should align with the company's values and present a compelling narrative that resonates with employees and customers alike.
The importance of branding and perception in the auto recycling industry. Automotive recyclers need to change the perception of being a junkyard by offering warranties and ensuring customer satisfaction.
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